Happy New Year from LectureMaker’s Co-founders

Add a LectureMaker Video Producer to Your Marketing Team

There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the marketing funnel for lead development. Additionally, some video types correspond to segments of the community marketing megaphone for word-of-mouth influence building or grass roots advocacy – the marketing funnel in reverse.
* Marketing Funnel / Community Megaphone	Awareness Video for Leads: Introduce a global audience to your company, campaign, institution, or foundation. Bold, funny, eye-catching, emotional, and short (30 seconds on youtube for example). Consideration Video for Opportunities: Pre-sales or canvasing. Information packed, validation and testimonial, demonstration, see it in action (a few minutes on your site). Purchase Video for Conversions: Sales or donations. Promo, direct sales infomercial (30 minutes on LectureMaker.com site). Loyalty Video for Customers: Training, what’s next, product review, and thank-you events. Educational in nature, blog makes a good framework, (30 minutes to more than an hour, on LectureMaker site).
Create powerful messages with video. You could go out and buy a handycam. But LectureMaker has the Internet video technology, speech presentation and film planning services, expertise in many of the technologies used in Silicon Valley, and a fully-staffed video studio to meet your professional business video and photography needs. “Contact me to schedule a one hour appointment to learn how LectureMaker can become a powerful extension to your corporate, sales, marketing, social networking, and engineering communication strategies.” – Ron Fredericks, Co-founder LectureMaker LLC Community Marketing Magaphone

Contact LectureMaker

Contact Ron Fredericks at LectureMaker to learn how to use LectureMaker’s studio to create your next business or educational video – Introductory classes and in-studio demos are available now.

Request a quote from LectureMaker to use professional video in LectureMaker’s studio or record a live event.

Technorati Tags: Adobe, Business Video, Canon, Cloud Services, Community Management, Event Capture, Influencer Marketing, LectureMaker, LectureMaker Flash Video Player, LectureMaker Multimedia Lab, LectureMaker Video Hosting, LectureMaker Walk-in Video Studio, Marketing Funnel, Marketing Megaphone, Newtek, NVIDIA, Ron Fredericks, Sales Leads Through Video Marketing, Social Media, Video, Video Direction, Video Production, Web Hosting, word-of-Mouth

LectureMaker Studio Training Series

LectureMaker’s video studio is a low cost alternative to building your own video studio. Our staff and equipment allow you to start creating your own online videos for business, marketing, sales, and training with confidence and quality.

Become a better speaker with speech evaluation

This training session allows you to quickly learn some professional speaking skills before coming into LectureMaker studio. You can also use this training video for self help programs such as Toastmasters speech evaluations, and for a quick overview before going on stage at your next event.

Topics discussed

1. There is a pattern to reuse when evaluating a presenter

2. Four different evaluation methods…

• Sandwich: Supportive comment, Something to improve, Supportive comment
• 3-2-1: 3 strong points, 2 areas of improvement, 1 stretch goal
• GBB: Goodpoint, Better point, Best point, and
• POSE: Positve point, Objective of speech, Suggestions for improvement, Encouraging note

3. Three different areas to where a speaker can improve…

• Basic
• Business Speech
• Lecture filmed for TV or Video

4. Final notes: make sure to include suggestions on how to improve, not just what to improve

LectureMaker Studio Training
The Speech Evaluation Process

Comment on YouTube Videos

Frank Caliendo’s Bush Impression

Frank Caliendo’s Bush Impression
When it comes to humor on president George W. Bush’s public speaking impediments, this is a great video. Watch this video to learn what president Bush does wrong, while learning more about Frank’s ability to generate humor through video.

The President’s Speech – A skit originally aired on Jimmy Kimmel Live

The President’s Speech
Mike Tyson takes on the role of a speech coach to help president George W. Bush get his lines right for a major event. The skit is a take-off of the recent award winning “The King’s Speech” movie. Mr. Tyson presents some relaxation techniques for President Bush before he goes on stage. The video is first rate and very funny.

Great Moments in Presidential Speeches – A skit originally aired on The David Letterman’s Late Show

Great Moments in Presidential Speeches
This video contrasts some of the greatest presidential speeches with some of President George W. Bushes worst moments. The video is useful as a reminder of the mistakes we should try to avoid in our own public speeches.

Technorati Tags: Public Speech, Speech Evaluation, Training Video

LectureMaker’s video studio captures audio with highest quality. Each audio source is recorded on separate tracks because audio is so important to a high quality video or podcast. I hope this overview helps my clients and prospects see just how serious I am in recording the very best audio for my live event video capture projects as well as my in-studio projects.

For hardware, I designed my audio capture platform around a PreSonus StudioLive 16.4.2 analog plus digital 16-track recording system that includes mic pre-amps, dynamic audio correction, and both analog and digital mixing. For software, I use Adobe Audition 3 (AA3) for multitrack capture, recording, and final post production mixes.

Here is a photo of LectureMaker’s studio setup:

Figure 1 – LectureMaker’s audio system managed by PreSonus StudioLive system

Setting up the hardware and software is not difficult once you see a sample of how its done. Here is an overview of what the setup looks like with respect to Adobe Audition 3′s Multitrack mode:

Figure 2 – Sample Multitrack Session input (from StudioLive) and Master Mixer output (back to StudioLive)

Are You Having Trouble Selecting Firewire Driver?

If you don’t see an option in your audio hardware setup to select Presonus Firewire options. Then, click on the control panel button (see figure below) to define them. Here is a screen shot of my configuration…

References

LectureMaker’s Video Studio

PreSonus StudioLive 16.4.2

Adobe Audition Audio Capture, Edit, and Music Creation Software

Adobe FAQ: Setup Audition 3 Audio Hardware Drivers

Technorati Tags: Adobe, Analog, Audio, Audition, Event Capture, FireWire, Podcasting, PreSonus, StudioLive

Event Overview and Event Give-aways for Attendees

Demand for high quality Internet video  has sky rocketed recently – especially for business marketing.  Richard Robinson, industry head for B2B marketing at Google, says

“The fact is that B2B professionals are looking to consume content in a much easier way, but at the same time expect it to be in a rich media format, engaging and hard-hitting.” More

Yet the pool of talent with suitable equipment available to capture, produce, and publish your next high quality video is very limited.  There is some good news for the Bay Area’s Silicon Valley. Access to a broadcast studio, ready to capture, produce, and manage the online programming  associated with live HD video as well as video on demand, has just arrived in the Bay Area thanks to LectureMakerLLC –  a new company with a recent grand opening celebration.

Ron Fredericks, co-founder of LectureMaker LLC, will present high definition (HD) video techniques you can use from home, followed by the newsworthy introduction to working with LectureMaker’s broadcast studio to create your own “TV style” programming or educational shows. Some free video studio time will be given away during this event to registered attendees.

LectureMaker will also take applications from the audience to sponsor one individual’s use of LectureMaker’s Online Broadcast Video Studio for an entire year – this winning candidate can use LectureMaker’s Sunnyvale studio to perfect their on camera lecture presentation skills as well as publish reqular HD videos over the year as part of their own programming. A chance to become a global expert in the field of their choice. All video production costs inside LectureMake’s studio  will be covered by LectureMaker. Some restrictions apply.

Register Here: http://divf.wufoo.com/forms/increase-your-influence-with-online-broadcasting/

Title Improve Your Presentations and Increase Your Influence with Online Broadcasting by Ron Fredericks, ACB Toastmaster, Blue Cube Toastmasters Club Sponsor, and Co-Founder of LectureMaker LLC Topics What is possible with a video broadcast studio? Do it yourself video capture and YouTube publishing Why don’t news broadcasters and movie actors do their own video? Video broadcast studio for lecture development and improvement Video resume vs. Video demonstrations Regular video broadcasts can build your reputation as an talent in the marketplace Internet video hosting for high quality playback and viewer evaluation Event marketing and revenue streams with video LectureMaker’s open studio discount package and other special opportunities for tonight’s attendees Registration Register Here: http://divf.wufoo.com/forms/increase-your-influence-with-online-broadcasting/ Date: Sunday April 11, 2010 Agenda: Registration and lunch from 1 pm to 2 pm Presentation by Ron Fredericks from 2 pm to 3 pm Advanced Toastmasters club meeting from 3 pm to 4 pm Location: Biltmore Hotel, 2151 Laurelwood Drive, Santa Clara, United States, 95054 Ron Fredericks Biography “I am Ron Fredericks, a loving family man, and creative new media technology leader focused on social networking and business innovation at LectureMaker LLC. I co-founded LectureMaker and sponsored the Blue Cube Toastmasters club because I believe public communication is the solution to better family life and the under-utilized catalyst to rebuilding our global economy.“ Ron Fredericks studied Biophysics at UC Berkeley for 12 years. He demonstrated his leadership skills by productizing his optics patent in quantitative biochemistry as a key element to launching a biophysics corporation. He gave back to his community by managing over 800 public speeches by software technologists and entrepreneurs as the editor of the Software Developer Forum (sdforum.org). He has traveled extensively as a software technology leader and technical editor for the Digital Equipment Corporation’s User Society (DECUS) – one of the first global open-source software ecosystems. He later went on to manage over 1000 global partnerships that produced new software tools, and their related marketing, sales, and support strategies, for the global device manufacturing industry. Ron has won sales and marketing awards for his management of interactive web sites that helped automate many of these partnerships for Intel and then again at Motorola. Ron Fredericks used the social engagements in his technology career to become a leader in business video Internet broadcasting. Ron found his passion for video as a communications medium from Pacific Data Images during their demonstration of their morphing visual effects on Michael Jackson’s “Black or White” music video in 1991. From that day forward he started building his own video communication techniques and vendor relationships. Today LectureMaker’s Sunnyvale video studio is the first business video studio in the Bay Area to offer lecture development support, and real-time lecture broadcasting to the Internet in true High-Definition (HD) format. Ron was first recognized by the electronics industry as a leader in online lecture broadcasting back in 2005. Gil Basaak of CMP Media writes … “LectureMaker … is an on- and off-line Web conferencing and demonstration service that accommodates attendees even after the actual meeting ends. The service combines streaming multimedia, an interactive blog, transcript recording, print engine, and, to help locate qualified sales leads, a record of visitors. Billed as a general-purpose sales and presentation tool, LectureMaker serves as a full-featured foundation for marketing embedded systems and components for use even by those who are unaccustomed to presenting in public.” Join Ron Fredericks as a member of LectureMaker’s “walk-in and do-it” studio to become a better public speaker and gain more recognition as an expert in your field of interest with regular online video publishing. Video Broadcast Studio ~ Lecture Development ~ Internet Video Hosting ~ Integrated Marketing and eCommerce

Technorati Tags: Bay Area, Biltmore Hotel, Broadcasting, Business Video, Event, Influence, Internet Video Hosting, Lecture Development, LectureMaker, New Media, Presentation, Public Speech, Richard Robinson, Ron Fredericks, Silicon Valley, Social Networking, Sunnyvale, Video, Video Resume, YouTube