Ron Fredericks writes: Business video is an exciting opportunity for any company who needs to crowdource its market base, increase sales at lower cost, provide distance training, successfully leverage popular social media sites, and build more valuble relationships from existing clients while finding new prospects.

LectureMaker has a “first of its kind” video studio located in Sunnyvale California, where you can use:

• high-def streaming,
• top notch video cameras,
• hardware accelerated screencasting, and
• create green screen virtual environments

WITH INSTANT RESULTS. No tedious video editing required. Get onsite help from a trained videographer, and a dynamic video blog all integrated into a powerful web publishing process to add crowdsourcing and relationship marketing to better meet your competitve business needs.

Join me to learn more about the value of business video, LectureMaker case studies, and the work flow behind making a great video, during this event.

Visit LectureMaker at the event to learn more about the newest and most advanced high-definition video studio in Silicon Valley – a place for your company to create, stream, and host high quality videos for business, technology, sales, and marketing.

One free video studio package with one year of web hosting, blogging, and web analytics will be given away by the Sunnyvale Chamber of Commerce during the event – Wow!

 Cost is $20/person payable to the Chamber of Commerce at the event.

LectureMaker Will Do A Live Interactive Podcast!

You don’t have to be in San Jose to participate in this event! Join my podcast instead! 

I’ll be podcasting live from the event floor. Have any quesitons? Want to listen in? Can’t make the event in San Jose?

Then, join me while I’m at this event from 6:30pm to 7pm during my live podcast – with your telephone:

Podcaster: Ron Fredericks, Business Videographer & LectureMaker Founder
Dial-in Number: (712) 432-0111
Access Code REQUIRED: contact podcast@lecturemaker to get the access code

This may be a first!  I will be using my cell phone to create an interactive audio bridge to my conference line. From this line I will be presenting to you and to live event attendees at the same time. You can interact with me during my presentation and you can ask questions from my event attendees too!

“This type of leading edge event management is just the type of thing I do here at LectureMaker: help business make the most from its ongoing need to present their products, services, and brands – better than the competition” says Ron Fredericks, founder of LectureMaker LLC.

Technorati Tags: Event, LectureMaker, Podcasting, Ron Fredericks, San Jose, Sunnyvale Chamber of Commerce

Thanks to Barbara French and Nick Hayes of Influencer50, I was able to capture and post Nick’s lecture as a video (below). I would also like to thank the San Francisco Commonwealth Club’s team for making video setup and tear-down so easy.

Like the lecture? Get the book:
Influencer Marketing: Who Really Influences Your Customers?

I took the snapshot, shown below, during the Commonwealth Club event itself. It’s an extreme wide-angle shot taken with lots of extra megapixels. Nick Hayes and Kevin O’Malley are addressing the audience during the final round of Q & A . Barbara French managed to completely fill the event to standing-room-only capacity. LectureMaker’s portable video broadcast station can also be seen in action near the bottom of the photo as well. You can zoom in and navigate around this photo by clicking and dragging with your mouse. [Note: the photo repaints itself into sharp focus in a few seconds after each change in perspective.]

San Francisco Commonwealth Club – Event
Wednesday May 20′th starting at 5:30pm
Commonwealth Club’s welcome page

Nick Hayes – Event Speaker
A marketing pioneer, international business strategist, author and speaker. His expertise and vision in influencer strategies has landed Hayes as an advisor to the Fortune 500. He is founder and president of Influencer50, an influencer identification and engagement management company based in San Francisco. He is the author of Influencer Marketing: Who Really Influences Your Customers?

Not sure how to get to this meeting? Then maybe you will find this little movie helpful:
Driving to the Commonwealth Club

Barbara French – Event Organizer
An expert on influencer relations, including identifying top influencers and engaging with them by building mutually beneficial relationships, creating influencer programs and transitioning from internally driven to influencer-led marketing. Barbara is the president & managing editor at Tekrati Inc and senior consultant at Influencer50.

Kevin O’Malley – Event Host
With an international background in cross-cultural communications and linguistics, Kevin O’Malley applies unique training and coaching skills and partnership building to the world of corporate speaking and events. Kevin is one of the principles at
TechTalk / Studio

Technorati Tags: Barbara French, Commonwealth Club, Ecosystem, Influencer50, Kevin O'Malley, LectureMaker, Marketing, Nick Hayes, Ron Fredericks, TechTalk, Tekrati, Video

Today I am happy to present this video to my readers.

If you manage the marketing, feature roll-out, or web site design, for a social network or professional ecosystem, then you need the techniques presented in this video.

Watch this video to learn about:

1. The open-source analytics programming language called R
2. How Google and Facebook approach analytics to predict their web user community’s behavior
3. Where to download R and get enterprise level support
4. How the meeting co-chairs use R

Panel of four recognized R users from industry:

• Bo Cowgill, Google
• Itamar Rosenn, Facebook
• David Smith, Revolution Computing
• Jim Porzak, The Generations Network

Moderator and co-chair of Bay Area R User Group:

• Michael E. Driscoll, Dataspora LLC

A live R demo
The co-chairs, Michael and Jim, presented a great overview of the R language. Here at LectureMaker, source code highlighting is supported with automatic links back to language documentation for 132 languages plus my own R highlighter.

For example, here is a short R program:

You can click on the highlighted methods, or copy the code above and paste it into a web version of R called RWeb

How I developed the video
The LectureMaker video capture, editing, publishing, and technical marketing service starts with the on location video capture of a live event. Druing the process I become emersed in the presenter(s) and the audience participation. My empathy acquired during the project combined with my own professional background allows me to turn video into technical marketing.

I watched the video presented here myself several times: Starting with the content through the lens of my Canon XL-H1S 3CCD HDV High Definition Professional Camcorder with 20x HD Video Zoom Lens III
prosumer digital video camera during the event, followed by several editing iterations on my eVGA e-GeForce GTX280 1GB DDR3 PCI-Express 2.0 Graphics Card-Lifetime Warranty with Free Special Edition EVGA Precision Overclocking Utility
graphics powered PC, ending with comprehensive testing from several Linux web servers connected to Mac, Linux, and Windows client PCs.

To create the video I took the following steps to edit and publish the video, primarily with Adobe Creative Suite 4 Master Collection
software:

• Edit the video with Adobe After Effects and Premier Pro CS4. I incorporated the features of the Neat Video Pro noise reduction plug-in to correct for low light high gain raw camera issues
• Edit and optimize the sound track separately using Adobe Soundbooth CS4 along with brightening of the speech itself as only Toastmasters International experience can provide
• Design and develop a state of the art Video Player with custom hot spot navigation dots, intelligent preloader, and client-server progressive content management using Adobe Flash Professional CS4 ActionScript 3.0
• Customize the LectureMaker Video Player with external preloader graphic image, personalized playback faceplate, selection of a playback control skin, and custom buttons using Adobe Illustrator and Photoshop CS4 Extended
• Compress the 75 minute 200 GB high definition 1440 x 1080 mpeg video down to a 85 MB 800 x 600 flash video using both Adobe Media Encoder CS4 and Sorenson Squeeze 5 Pro
• Lastly, I hosted the video inside this WordPress.org blog package currently at version 2.71 along with KFE SWFObject flash movie publisher plug-in

Some thoughts for next time: I did not have ideal placement for the video camera so I struggled with noise, light, who is talking when, and tripod stability. I made a few mistakes with sound and white balance during live experiments with the 100 or so buttons on this new camera too. I have since solved these issues with more experience, an after-market Sony XEL-1 11-Inch OLED Digital TV
and wired remote control. I apologize to you the viewer, the R presenters, and attendees who participated with their questions. Hopefully these errors will seem small thanks to the excellent delivery of great material during the R User Group event itself. This was one of the best panel discussions I have attended in either engineering or science.

Contact LectureMaker to develop a video enhanced technical marketing program
This blog post’s content and its longtail of moderated comments over time demonstrates LectureMaker’s live video capture, video editing, social networking outreach, and technical marketing service. It might be based on a single live event, or a series of events integrated into a year-long community outreach program. What’s more, most of the cost for the LectureMaker service is already built into your current editorial events calender! Yet adding LectureMaker service to your existing events program could make all the difference in meeting your goals around ecosystem or sales development. You can get a brief overview here:
http://www.lecturemaker.com/products_services/

LectureMaker targets this service to exceptional people, brands, and products. Turn your high value live but localized events into reusable global marketing and education programs

How the panelists use R for predictive analytics
Each panelist came prepared to discuss R’s strengths and weaknesses as a tool, along with example case studies. Mike has a great blog post summarizing this meeting. So I invite those who would like to learn more about the techniques presented in this video to jump over to read it now:

How Google and Facebook are using R
by Michael E. Driscoll | February 19, 2009
http://dataspora.com/blog/predictive-analytics-using-r/

At the end of this process I learned a great deal about the material presented: including R packages, where to download it, who to contract as project mentors, who to lead group training, and some additional open-source packages such as Octave and R’s interface with Python. I Developed a passion for the techniques discussed in this video, and every video product I put together. But in this case I also plan to get started with R along with some of the integrated tools that were discussed in the near future.

Want to learn R? Here is a link to the book recommended by the R User Group:
Software for Data Analysis: Programming with R (Statistics and Computing)

Technorati Tags: Bo Cowgill, CRAN, Data Evolution, Dataspora LLC, David Smith, Facebook, Google, Itamar Rosenn, Jim Porzak, LectureMaker, math, Michael E. Driscoll, Octave, Power Law Distribution, Predictive Analytics, Python, R User Group, Revolution Computing, Ron Fredericks, RPy, Sampling, Statistics, The Generations Network, Virtual World