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	<title>LectureMaker, LLC &#187; Adobe</title>
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		<link>http://www.lecturemaker.com/2011/12/546/</link>
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		<pubDate>Sat, 24 Dec 2011 20:16:16 +0000</pubDate>
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				<category><![CDATA[Lecture Secrets]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adobe]]></category>
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		<category><![CDATA[Canon]]></category>
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		<category><![CDATA[Influencer Marketing]]></category>
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		<category><![CDATA[Newtek]]></category>
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		<category><![CDATA[Sales Leads Through Video Marketing]]></category>
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		<description><![CDATA[Happy New Year from LectureMaker&#8217;s Co-founders &#160; Add a LectureMaker Video Producer to Your Marketing Team There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the &#8230; <a href="http://www.lecturemaker.com/2011/12/546/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><h3>Happy New Year from LectureMaker&#8217;s Co-founders</h3>
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			<div id="smooth_slider" class="jcarousel-skin-default smooth_slider"><div class="sldr_title">Featured LectureMaker Videos</div><ul class="smooth_sliderb">
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<p>&nbsp;</p>
<h3>Add a LectureMaker Video Producer to Your Marketing Team</h3>
<table class="width_854">
<tr>
<td colspan=3>
There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the <em>marketing funnel</em> for lead development. Additionally, some video types correspond to segments of the <em>community marketing megaphone</em> for word-of-mouth influence building or grass roots advocacy &#8211; the marketing funnel in reverse.
</td>
</tr>
<tr>
<td>
<div id="attachment_4701" class="wp-caption alignleft" style="width: 270px"><a href="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Funnel-and-Community-Megaphone_854_722.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Funnel-and-Community-Megaphone.jpg" alt="" title="Marketing-Funnel-and-Community-Megaphone" width="250" height="260" class="size-full wp-image-4701" /></a><p class="wp-caption-text">* Marketing Funnel / Community Megaphone</p></div>
</td>
<td colspan="2">
<p><strong>Awareness Video for Leads:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Introduce a global audience to your company, campaign, institution, or foundation.</li>
<li>Bold, funny, eye-catching, emotional, and short (30 seconds on youtube for example).</li>
</ul>
<p><strong>Consideration Video for Opportunities:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Pre-sales or canvasing.</li>
<li>Information packed, validation and testimonial, demonstration, see it in action (a few minutes on your site).</li>
</ul>
<p><strong>Purchase Video for Conversions:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Sales or donations.</li>
<li>Promo, direct sales infomercial (30 minutes on LectureMaker.com site).</li>
</ul>
<p><strong>Loyalty Video for Customers:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Training, what&#8217;s next, product review, and thank-you events.</li>
<li>Educational in nature, blog makes a good framework, (30 minutes to more than an hour, on LectureMaker site).</li>
</ul>
</td>
</tr>
<tr>
<td colspan="3">
<table class="width_854">
<tr>
<td colspan="2">
<strong>Create powerful messages with video.</strong><br />
You could go out and buy a handycam. But LectureMaker has the Internet video technology, speech presentation and film planning services, expertise in many of the technologies used in Silicon Valley, and a fully-staffed video studio to meet your professional business video and photography needs. </p>
<blockquote><p>&#8220;Contact me to schedule a one hour appointment to learn how LectureMaker can become a powerful extension to your corporate, sales, marketing, social networking, and engineering communication strategies.&#8221; &#8211; Ron Fredericks, Co-founder LectureMaker LLC</p></blockquote>
</td>
<td>
<div id="attachment_4819" class="wp-caption alignleft" style="width: 185px"><a href="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Megaphone.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Megaphone.jpg" alt="" title="Marketing-Megaphone" width="175" height="117" class="size-full wp-image-4819" /></a><p class="wp-caption-text">Community Marketing Magaphone</p></div>
</td>
</tr>
</table>
</td>
</tr>
</table>
<p>&nbsp;</p>
<h3>Contact LectureMaker</h3>
<p><a href="http://www.lecturemaker.com/about-ron-fredericks/">Contact Ron Fredericks at LectureMaker </a>to learn how to use LectureMaker&#8217;s studio to create your next business or educational video &#8211; Introductory classes and in-studio demos are available now.</p>
<p><a href="http://www.lecturemaker.com/about/video-projects-by-lecturemaker/">Request a quote from LectureMaker</a> to use professional video in LectureMaker&#8217;s studio or record a live event. </p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Adobe' rel='tag' target='_self'>Adobe</a>, <a class='technorati-link' href='http://technorati.com/tag/Business+Video' rel='tag' target='_self'>Business Video</a>, <a class='technorati-link' href='http://technorati.com/tag/Canon' rel='tag' target='_self'>Canon</a>, <a class='technorati-link' href='http://technorati.com/tag/Cloud+Services' rel='tag' target='_self'>Cloud Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Community+Management' rel='tag' target='_self'>Community Management</a>, <a class='technorati-link' href='http://technorati.com/tag/Event+Capture' rel='tag' target='_self'>Event Capture</a>, <a class='technorati-link' href='http://technorati.com/tag/Influencer+Marketing' rel='tag' target='_self'>Influencer Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker' rel='tag' target='_self'>LectureMaker</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Flash+Video+Player' rel='tag' target='_self'>LectureMaker Flash Video Player</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Multimedia+Lab' rel='tag' target='_self'>LectureMaker Multimedia Lab</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Video+Hosting' rel='tag' target='_self'>LectureMaker Video Hosting</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Walk-in+Video+Studio' rel='tag' target='_self'>LectureMaker Walk-in Video Studio</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Funnel' rel='tag' target='_self'>Marketing Funnel</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Megaphone' rel='tag' target='_self'>Marketing Megaphone</a>, <a class='technorati-link' href='http://technorati.com/tag/Newtek' rel='tag' target='_self'>Newtek</a>, <a class='technorati-link' href='http://technorati.com/tag/NVIDIA' rel='tag' target='_self'>NVIDIA</a>, <a class='technorati-link' href='http://technorati.com/tag/Ron+Fredericks' rel='tag' target='_self'>Ron Fredericks</a>, <a class='technorati-link' href='http://technorati.com/tag/Sales+Leads+Through+Video+Marketing' rel='tag' target='_self'>Sales Leads Through Video Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Social+Media' rel='tag' target='_self'>Social Media</a>, <a class='technorati-link' href='http://technorati.com/tag/Video' rel='tag' target='_self'>Video</a>, <a class='technorati-link' href='http://technorati.com/tag/Video+Direction' rel='tag' target='_self'>Video Direction</a>, <a class='technorati-link' href='http://technorati.com/tag/Video+Production' rel='tag' target='_self'>Video Production</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+Hosting' rel='tag' target='_self'>Web Hosting</a>, <a class='technorati-link' href='http://technorati.com/tag/word-of-Mouth' rel='tag' target='_self'>word-of-Mouth</a></p>

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		<title>Live Event Multitrack Audio Capture</title>
		<link>http://www.lecturemaker.com/2010/08/live-event-multitrack-audio-capture/</link>
		<comments>http://www.lecturemaker.com/2010/08/live-event-multitrack-audio-capture/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 00:13:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[PreSonus]]></category>
		<category><![CDATA[StudioLive]]></category>

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		<description><![CDATA[Ron Fredericks writes: LectureMaker&#8217;s video studio captures audio with highest quality. Each audio source is recorded on separate tracks because audio is so important to a high quality video or podcast. I hope this overview helps my clients and prospects &#8230; <a href="http://www.lecturemaker.com/2010/08/live-event-multitrack-audio-capture/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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Ron Fredericks writes:</p>
<p>LectureMaker&#8217;s video studio captures audio with highest quality. Each audio source is recorded on separate tracks because audio is so important to a high quality video or podcast.  I hope this overview helps my clients and prospects see just how serious I am in recording the very best audio for my live event video capture projects as well as my in-studio projects.</p>
<p>For hardware, I designed my audio capture platform around a PreSonus StudioLive 16.4.2 analog plus digital  16-track recording system that includes mic pre-amps, dynamic audio correction, and both analog and digital mixing.  For software, I use Adobe Audition 3 (AA3) for multitrack capture, recording, and final post production mixes.  </p>
<p>Here is a photo of LectureMaker&#8217;s studio setup:</p>
<p><a href="http://www.lecturemaker.com/wp-content/uploads/2010/08/Presonus_StudioLive_16_4_2_and_Adobe_Audition3.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2010/08/Presonus_StudioLive_16_4_2_and_Adobe_Audition3.jpg" alt="" title="Presonus_StudioLive_16_4_2_and_Adobe_Audition3" width="800" height="533" class="alignleft size-full wp-image-1833" /></a><br />
<em>Figure 1 &#8211; LectureMaker&#8217;s audio system managed by PreSonus StudioLive system</em></p>
<p><span id="more-1830"></span><br />
Setting up the hardware and software is not difficult once you see a sample of how its done. Here is an overview of what the setup looks like with respect to Adobe Audition 3&#8242;s Multitrack mode: </p>
<p><a href="http://www.lecturemaker.com/wp-content/uploads/2010/08/Adobe_Audition3_Channel_Firewire_Asignments.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2010/08/Adobe_Audition3_Channel_Firewire_Asignments.jpg" alt="" title="Adobe_Audition3_Channel_Firewire_Asignments" width="800" height="470" class="alignleft size-full wp-image-1832" /></a><br />
<em>Figure 2 &#8211; Sample Multitrack Session input (from StudioLive) and Master Mixer output (back to StudioLive)</em></p>
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<h3>Step by Step Setup</h3>
<p>I use AA3 and PreSonus StudioLive 16.4.2 with no problems both in Multitrack mode and in Edit (single track/stereo) mode &#8211; as well as with digital firewire and analog i/o drivers.  The key to success is to decide how you want to record and playback:</p>
<p><strong>Option 1) Via digital/Firewire</strong> for Edit ( mono/stereo track) or Multitrack recording/playback &#8211; </p>
<p>    a. Launch PreSonus Universal Control utility on your PC to define audio in/out via StudioLive Firewire </p>
<p>    b. Connect as many microphones/instruments/iPods etc&#8230; into StudioLive channels 3 to 16 (for example) so you can record, while also assigning sub1 for output</p>
<p>    c. For Edit mode in AA3 using Edit -> Audio Hardware -> your FireWire  for input, and for output; or</p>
<p>       For Multitrack mode in AA3 Select Mono -> StudioLive Channel 3 for Track 1, Channel 4 for Track 2, etc&#8230; (for this hypothetical channel setup example)</p>
<p>    d. For Edit mode click record on AA3 and test, if you want to include dynamics on StudioLive don&#8217;t forget to &#8220;Dig Out&#8221; on each audio channel mentioned in b. above; or</p>
<p>        For Multitrack mode, arm each channel you want to record (you may need to do this before step c above to switch from analog to Firewire driver), then click record button when ready;</p>
<p>    e. for playback from AA3 through StudioLive, check AA3 master mixer output select Firewire channel 1 and 2 for output (in this stereo example or just channel 1 for mono), on StudioLive make sure &#8220;Firewire&#8221; button is lit just below the trim knob, and adjust channel 1 and 2 trim and dynamics as desired.</p>
<p><strong>Option 2) Via analog for Edit without use of Firewire</strong> ( mono/stereo track) recording/playback &#8211; </p>
<p>    a. Connect PC microphone jack into sub1 (for example) output so you can send audio to your PC;</p>
<p>    b. Connect as many microphones/instruments/iPods etc&#8230; into StudioLive channels 3 to 16 (for example) so you can record, while also assigning sub1 for output;</p>
<p>    c. Connect PC speaker/headphone jack to channel 1 and 2 Line input on PreSonus StudioLive (for stereo example, just channel 1 in this hypothetical example for mono);</p>
<p>    d. In AA3 using Edit -> Audio Hardware -> select your analog microphone for input, and your speaker/headphone for output;</p>
<p>    d. Click record on AA3 and test your setup, if you want to include dynamics from StudioLive into your AS3 recording, don&#8217;t forget to select &#8220;Dig Out&#8221; on each StudioLive audio channel mentioned in b. above;</p>
<p>    e. For playback from AA3 through StudioLive, check AA3 master mixer output to make sure speaker/headphone jack is selected, and make sure channels 1 and 2 are setup for reasonable volume and dynamics for playback via StudioLive (headphones in my case).</p>
<p>I hope this helps others who have these tools but are unable to figure out how to connect them together.
</p></div>
<p></p>
<h3>Are You Having Trouble Selecting Firewire Driver?</h3>
<p>If you don&#8217;t see an option in your audio hardware setup to select Presonus Firewire options. Then, click on the control panel button (see figure below) to define them. Here is a screen shot of my configuration&#8230;</p>
<p><a href="http://www.lecturemaker.com/wp-content/uploads/2010/08/Configure_Firewire.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2010/08/Configure_Firewire.jpg" alt="" title="Configure_Firewire" width="800" height="634" class="alignleft size-full wp-image-6251" /></a></p>
<p></p>
<h3>References</h3>
<p><a href="http://www.lecturemaker.com/products_services/walk-in-studio/" title="Visit LectureMaker's Sunnyvale Video Studio overview page">LectureMaker&#8217;s Video Studio</a></p>
<p><a href="http://www.presonus.com/products/Detail.aspx?ProductId=52" target="_blank" title="Visit Presonus StudioLive product page">PreSonus StudioLive 16.4.2</a></p>
<p><a href="http://www.adobe.com/products/audition/" target="_blank", title="Visit Adobe's Audition product page">Adobe Audition Audio Capture, Edit, and Music Creation Software</a></p>
<p><a href="http://kb2.adobe.com/cps/408/kb408729.html" title="Follow this link to visit Adobe's Knowledge Base Article on Setting Up Audio Hardware Drivers">Adobe FAQ: Setup Audition 3 Audio Hardware Drivers</a></p>

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