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	<title>LectureMaker, LLC &#187; Influencer Marketing</title>
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		<title>News</title>
		<link>http://www.lecturemaker.com/2011/12/546/</link>
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		<pubDate>Sat, 24 Dec 2011 20:16:16 +0000</pubDate>
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				<category><![CDATA[Lecture Secrets]]></category>
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		<description><![CDATA[Happy New Year from LectureMaker&#8217;s Co-founders &#160; Add a LectureMaker Video Producer to Your Marketing Team There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the &#8230; <a href="http://www.lecturemaker.com/2011/12/546/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><h3>Happy New Year from LectureMaker&#8217;s Co-founders</h3>
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			<div id="smooth_slider" class="jcarousel-skin-default smooth_slider"><div class="sldr_title">Featured LectureMaker Videos</div><ul class="smooth_sliderb">
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			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2011/11/cosmology-project-3/" title="Episode 3 – Faster-than-light Relativity of an Interstellar Traveler"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/11/LMPreloadImage_episode3_tk3_486.jpg" alt="Episode 3 – Faster-than-light Relativity of an Interstellar Traveler" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2011/11/cosmology-project-3/">Episode 3 – Faster-than-light Relativity of an Interstellar Traveler</a></h2><span> This video shows Bill Copeland presenting an episode of his "Science Report" from LectureMaker's film studio. He took advantage of several services offered in the studio including: speech coaching, green screen, broadcast video cameras, special effects, post production, video hosting, blogging platform, and email newsletter.<br />     </span>
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				<p class="more"><a href="http://www.lecturemaker.com/products_services/cross-domain-video-platform/">Read More</a></p>
			
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			</div></li><li class="smooth_slideri"><div>
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				<p class="more"><a href="http://www.lecturemaker.com/2011/02/rhipe/">Read More</a></p>
			
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			</div></li><li class="smooth_slideri"><div>
			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2011/01/introduction-to-math-blogging/" title="Introduction to Math Blogging"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/01/Ron-with-Numerical-Recipies-Over-Green-Screen.jpg" alt="Introduction to Math Blogging" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2011/01/introduction-to-math-blogging/">Introduction to Math Blogging</a></h2><span> LectureMaker's co-founder, Ron Fredericks, has technical and management expertise in video production, web platforms, and speech coaching, as well as software, embedded systems, mathematics, biophysics, electronics, optics, and nuclear energy. He has the expertise to help the Bay Area develop, host, and promote a wide variety of videos. As an ...</span>
				<p class="more"><a href="http://www.lecturemaker.com/2011/01/introduction-to-math-blogging/">Read More</a></p>
			
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			</div></li><li class="smooth_slideri"><div>
			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2010/09/lick-observatory-summer-visitor-program/" title="Lick Observatory Summer Visitor Program"><img src="http://www.lecturemaker.com/wp-content/uploads/2010/09/LMPreloadImage.jpg" alt="Lick Observatory Summer Visitor Program" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2010/09/lick-observatory-summer-visitor-program/">Lick Observatory Summer Visitor Program</a></h2><span> LectureMaker works with industry and non-profits to design, film, and produce documentaries highlighting their value proposition. Tools include video studio for post production and special effects.<br /><br />This documentary presents a visitor’s perspective of Lick Observatory’s first event in the 2010 Summer Visitor Program featuring Dr. Prochaska.    </span>
				<p class="more"><a href="http://www.lecturemaker.com/2010/09/lick-observatory-summer-visitor-program/">Read More</a></p>
			
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			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2009/05/nick-hayes-ecosystems/" title="Marketing Is Broken, Influencers Can Fix It"><img src="http://www.lecturemaker.com/wp-content/uploads/2009/05/IMG_0062_cropped.jpg" alt="Marketing Is Broken, Influencers Can Fix It" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2009/05/nick-hayes-ecosystems/">Marketing Is Broken, Influencers Can Fix It </a></h2><span> LectureMaker's live event video recording and hosting services can turn your local presentation into a global long-term influence building engine. As an example...<br /><br />From the Commonwealth Club, Nick Hayes presents how to identify and leverage significant value from decision-makers in your ecosystem as he has already done for companies ...</span>
				<p class="more"><a href="http://www.lecturemaker.com/2009/05/nick-hayes-ecosystems/">Read More</a></p>
			
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			</div></li><li class="smooth_slideri"><div>
			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2009/10/android-software-platform/" title="Introduction to Google Android Software Platform"><img src="http://www.lecturemaker.com/wp-content/uploads/2009/10/oreilly_gargenta_android_book_cover_cropped.jpg" alt="Introduction to Google Android Software Platform" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2009/10/android-software-platform/">Introduction to Google Android Software Platform</a></h2><span> LectureMaker promotes Bay Area talent with its video recording, hosting, and search engine optimized Internet marketing expertise. As an example...<br /><br />Marko Gargenta delivers his introduction to Google’s Android Software Platform during a Software Development Forum (SDForum) Mobile Internet Special Interest Group meeting.        </span>
				<p class="more"><a href="http://www.lecturemaker.com/2009/10/android-software-platform/">Read More</a></p>
			
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			<!-- smooth_slideri --><a href="http://www.lecturemaker.com/2010/04/knowledge-preschool/" title="Knowledge Preschool &#8211; Parent Testimonials"><img src="http://www.lecturemaker.com/wp-content/uploads/2010/04/Knowledge-Preschool-Video-Screenshot-v2.jpg" alt="Knowledge Preschool &#8211; Parent Testimonials" class="slider_thumbnail full smooth_slider_thumbnail" width="275" /></a><h2 ><a href="http://www.lecturemaker.com/2010/04/knowledge-preschool/">Knowledge Preschool - Parent Testimonials</a></h2><span> LectureMaker's onsite videography can be used as background for films produced in LectureMaker's green screen video studio. This can be the starting point for low cost high impact videos. As an example...<br /><br />The parent testimonials presented in this video help explain why Knowledge Preschool is such a noteworthy learning ...</span>
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				<p class="more"><a href="http://www.lecturemaker.com/2009/11/ceo-compensation-event/">Read More</a></p>
			
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<p>&nbsp;</p>
<h3>Add a LectureMaker Video Producer to Your Marketing Team</h3>
<table class="width_854">
<tr>
<td colspan=3>
There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the <em>marketing funnel</em> for lead development. Additionally, some video types correspond to segments of the <em>community marketing megaphone</em> for word-of-mouth influence building or grass roots advocacy &#8211; the marketing funnel in reverse.
</td>
</tr>
<tr>
<td>
<div id="attachment_4701" class="wp-caption alignleft" style="width: 270px"><a href="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Funnel-and-Community-Megaphone_854_722.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Funnel-and-Community-Megaphone.jpg" alt="" title="Marketing-Funnel-and-Community-Megaphone" width="250" height="260" class="size-full wp-image-4701" /></a><p class="wp-caption-text">* Marketing Funnel / Community Megaphone</p></div>
</td>
<td colspan="2">
<p><strong>Awareness Video for Leads:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Introduce a global audience to your company, campaign, institution, or foundation.</li>
<li>Bold, funny, eye-catching, emotional, and short (30 seconds on youtube for example).</li>
</ul>
<p><strong>Consideration Video for Opportunities:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Pre-sales or canvasing.</li>
<li>Information packed, validation and testimonial, demonstration, see it in action (a few minutes on your site).</li>
</ul>
<p><strong>Purchase Video for Conversions:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Sales or donations.</li>
<li>Promo, direct sales infomercial (30 minutes on LectureMaker.com site).</li>
</ul>
<p><strong>Loyalty Video for Customers:</strong></p>
<ul class="ul-notopmargin-square-greytext-12px">
<li>Training, what&#8217;s next, product review, and thank-you events.</li>
<li>Educational in nature, blog makes a good framework, (30 minutes to more than an hour, on LectureMaker site).</li>
</ul>
</td>
</tr>
<tr>
<td colspan="3">
<table class="width_854">
<tr>
<td colspan="2">
<strong>Create powerful messages with video.</strong><br />
You could go out and buy a handycam. But LectureMaker has the Internet video technology, speech presentation and film planning services, expertise in many of the technologies used in Silicon Valley, and a fully-staffed video studio to meet your professional business video and photography needs. </p>
<blockquote><p>&#8220;Contact me to schedule a one hour appointment to learn how LectureMaker can become a powerful extension to your corporate, sales, marketing, social networking, and engineering communication strategies.&#8221; &#8211; Ron Fredericks, Co-founder LectureMaker LLC</p></blockquote>
</td>
<td>
<div id="attachment_4819" class="wp-caption alignleft" style="width: 185px"><a href="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Megaphone.jpg"><img src="http://www.lecturemaker.com/wp-content/uploads/2011/06/Marketing-Megaphone.jpg" alt="" title="Marketing-Megaphone" width="175" height="117" class="size-full wp-image-4819" /></a><p class="wp-caption-text">Community Marketing Magaphone</p></div>
</td>
</tr>
</table>
</td>
</tr>
</table>
<p>&nbsp;</p>
<h3>Contact LectureMaker</h3>
<p><a href="http://www.lecturemaker.com/about-ron-fredericks/">Contact Ron Fredericks at LectureMaker </a>to learn how to use LectureMaker&#8217;s studio to create your next business or educational video &#8211; Introductory classes and in-studio demos are available now.</p>
<p><a href="http://www.lecturemaker.com/about/video-projects-by-lecturemaker/">Request a quote from LectureMaker</a> to use professional video in LectureMaker&#8217;s studio or record a live event. </p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Adobe' rel='tag' target='_self'>Adobe</a>, <a class='technorati-link' href='http://technorati.com/tag/Business+Video' rel='tag' target='_self'>Business Video</a>, <a class='technorati-link' href='http://technorati.com/tag/Canon' rel='tag' target='_self'>Canon</a>, <a class='technorati-link' href='http://technorati.com/tag/Cloud+Services' rel='tag' target='_self'>Cloud Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Community+Management' rel='tag' target='_self'>Community Management</a>, <a class='technorati-link' href='http://technorati.com/tag/Event+Capture' rel='tag' target='_self'>Event Capture</a>, <a class='technorati-link' href='http://technorati.com/tag/Influencer+Marketing' rel='tag' target='_self'>Influencer Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker' rel='tag' target='_self'>LectureMaker</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Flash+Video+Player' rel='tag' target='_self'>LectureMaker Flash Video Player</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Multimedia+Lab' rel='tag' target='_self'>LectureMaker Multimedia Lab</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Video+Hosting' rel='tag' target='_self'>LectureMaker Video Hosting</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker+Walk-in+Video+Studio' rel='tag' target='_self'>LectureMaker Walk-in Video Studio</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Funnel' rel='tag' target='_self'>Marketing Funnel</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Megaphone' rel='tag' target='_self'>Marketing Megaphone</a>, <a class='technorati-link' href='http://technorati.com/tag/Newtek' rel='tag' target='_self'>Newtek</a>, <a class='technorati-link' href='http://technorati.com/tag/NVIDIA' rel='tag' target='_self'>NVIDIA</a>, <a class='technorati-link' href='http://technorati.com/tag/Ron+Fredericks' rel='tag' target='_self'>Ron Fredericks</a>, <a class='technorati-link' href='http://technorati.com/tag/Sales+Leads+Through+Video+Marketing' rel='tag' target='_self'>Sales Leads Through Video Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Social+Media' rel='tag' target='_self'>Social Media</a>, <a class='technorati-link' href='http://technorati.com/tag/Video' rel='tag' target='_self'>Video</a>, <a class='technorati-link' href='http://technorati.com/tag/Video+Direction' rel='tag' target='_self'>Video Direction</a>, <a class='technorati-link' href='http://technorati.com/tag/Video+Production' rel='tag' target='_self'>Video Production</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+Hosting' rel='tag' target='_self'>Web Hosting</a>, <a class='technorati-link' href='http://technorati.com/tag/word-of-Mouth' rel='tag' target='_self'>word-of-Mouth</a></p>

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		<title>Influencer Marketing Event</title>
		<link>http://www.lecturemaker.com/2010/11/influencer-marketing-event/</link>
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		<pubDate>Sat, 20 Nov 2010 03:06:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Barbara French]]></category>
		<category><![CDATA[Influencer Marketing]]></category>

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		<description><![CDATA[Ron Fredericks writes: I was very impressed with Barbara French&#8217;s Influencer Marketing MeetUp last night. This meeting was a nice way for the LinkedIn Influencer Marketing group to get together for social and business conversation. Thank you Barbara! We all &#8230; <a href="http://www.lecturemaker.com/2010/11/influencer-marketing-event/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Ron Fredericks writes:  I was very impressed with Barbara French&#8217;s Influencer Marketing MeetUp last night.  This meeting was a nice way for the <a href="http://www.linkedin.com/groups?mostPopular=&#038;gid=3307411" title="visit the LinkedIn group's landing page">LinkedIn Influencer Marketing group</a> to get together for social and business conversation. </p>
<p>Thank you Barbara!</p>
<p>We all met at B Street Billiards in San Mateo. I enjoyed meeting several people with some discussions on how to take the next step in building out the business around LectureMaker&#8217;s Sunnyvale video studio and local event video services. Thanks Barbara and many others&#8230;.</p>
<h3>Event Photo Gallery</h3>
<p>Click on any of the photos to open a slideshow. Right click to copy and save a photo</p>

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<p>&nbsp;</p>
<h3>Influencer Marketing Video</h3>
<p>For those who have missed this video. Barbara put this event together back in May 2009, at the Churchill Club in San Francisco. Here is a link to watch the video:<br />
<a href="http://www.lecturemaker.com/2009/05/nick-hayes-ecosystems/#video_link"><img title="Click image to go to the video page" src="http://www.lecturemaker.com/lectures/nickhayes090804/LMPreloadImage_450x386.jpg" border="0" alt="Video Link" width="200" height="172" /></a></p>

<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Barbara+French' rel='tag' target='_self'>Barbara French</a>, <a class='technorati-link' href='http://technorati.com/tag/Influencer+Marketing' rel='tag' target='_self'>Influencer Marketing</a></p>

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		<title>Video Rig</title>
		<link>http://www.lecturemaker.com/2009/05/video-rig/</link>
		<comments>http://www.lecturemaker.com/2009/05/video-rig/#comments</comments>
		<pubDate>Mon, 18 May 2009 17:19:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commonwealth Club]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Influencer Marketing]]></category>
		<category><![CDATA[LectureMaker]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Zoomify]]></category>

		<guid isPermaLink="false">http://www.lecturemaker.com/?p=301</guid>
		<description><![CDATA[Ron Fredericks writes: LectureMaker set up a special video rig to film a ride from Silicon Valley to San Francisco. The camera was mounted into a car with a small tripod secured with gaffer tape. The lens was outfitted with &#8230; <a href="http://www.lecturemaker.com/2009/05/video-rig/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Ron Fredericks writes: LectureMaker set up a special video rig to film a ride from Silicon Valley to San Francisco. The camera was mounted into a car with a small tripod secured with gaffer tape. The lens was outfitted with a circular polarizer to eliminate glare from the in-car navigation unit. The photo below includes a <a href="http://www.zoomify.com/">Zoomify</a> web navigator plug-in and a wordpress plug-in to make blog posting easy called <a href="http://wordpress.org/extend/plugins/yd-zoomify/">YD Zoomify</a>.</p>
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<td><strong>Driving to the Commonwealth Club &#8211; <em>the Setup</em></strong></td>
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<p>Using the video camera setup described above, I recorded my trip up to the San Francisco Commonwealth Club. Watch the video to see visual landmarks along the way. Listen to the video to learn what others feel is the best parking strategies when driving to the Commonwealth Club. Finally, watch the video to see how to get to the Gold Room inside the Commonwealth Club building itself.</p>
<p><a name="media_link"></a></p>
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<td><strong>Driving to the Commonwealth Club &#8211; <em>the Video</em></strong></td>
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<p><span style="color: red;"><a href="http://adobe.com/go/getflashplayer"><img title="hummm..." src="http://www.lecturemaker.com/wp-content/uploads/2009/02/downloadflashbutton800_600.gif" alt="Get Adobe Flash player 10" width="734" height="628" /></a>If you prefer not to upgrade to flash 10, you may try playing the flash movie from this link: <a href="http://www.lecturemaker.com/wp-content/uploads/2009/05/lmpremovie.swf">lmpremovie.swf</a></span></p>

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<td align="left">Email <a href="mailto: ?subject=Driving to the Commonwealth Club Video&amp;body=I found this video interesting, here's the link: http://www.lecturemaker.com/2009/05/video-rig/#media_link">this video</a></td>
<td align="center">Link <a href="http://www.lecturemaker.com/2009/05/video-rig/#media_link">to this video</a></td>
<td align="right">LectureMaker Video Player <a href="http://www.lecturemaker.com/products_services/video-player/#support">product and support page</a></td>
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<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Commonwealth+Club' rel='tag' target='_self'>Commonwealth Club</a>, <a class='technorati-link' href='http://technorati.com/tag/Influencer+Marketing' rel='tag' target='_self'>Influencer Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/LectureMaker' rel='tag' target='_self'>LectureMaker</a>, <a class='technorati-link' href='http://technorati.com/tag/Video' rel='tag' target='_self'>Video</a>, <a class='technorati-link' href='http://technorati.com/tag/Zoomify' rel='tag' target='_self'>Zoomify</a></p>

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