Add a LectureMaker Video Producer to Your Marketing Team
LectureMaker’s Ron Fredericks is an expert in producing video for marketing teams. Here are some ideas from his experience and from his mentors.
There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the marketing funnel for lead development. Additionally, some video types correspond to segments of the community marketing megaphone for word-of-mouth influence building or grass roots advocacy – the marketing funnel in reverse.
Video that generates brand, product, or service awareness:
Video that lowers the barrier to sales through value, opportunity, and familiarity:
Video that closes a sale or converts viewer to customer:
Loyalty video for customer or employee retention:
The problem: How to quickly explain the value proposition for an engineering project to global decision makers.
The process: I worked with the director of product management in Motorola’s cloud services team to document a typical use case that would exemplify the project’s value proposition. In many cases the best way to sell a project internally to decision makers is the same process that is commonly used by expert sales folks: tell a story.
So here is the story we came up with, an animation I developed using Adobe After Effects, Photoshop, and Illustrator:
Find My Device
Special thanks: I want to thank a few folks who helped to make this video a success…