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Featured LectureMaker Videos
Video Animation Project for Motorola Engineering Team

Video Animation Project for Motorola Engineering Team

How to tell an animated story to help pitch an engineering project to decision makers

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TEDx Constitution Drive – Lectures on “Identity”

TEDx Constitution Drive - Lectures on Identity

Example of live real-time event streaming and High-Definition recording...

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Cross Domain Video Platform

Cross Domain Video Platform

LectureMaker’s Cross-Domain Video Platform™ overview...

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Episode 3 – Faster-than-light Relativity of an Interstellar Traveler

Episode 3 – Faster-than-light Relativity of an Interstellar Traveler

Example of a green screen portable studio production - film lectures like this at your own office...

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RHIPE: An Interface to Hadoop and R for Large and Complex Data Analysis

RHIPE: An Interface to Hadoop and R for Large and Complex Data Analysis

Example of a long live event video:
- Filmed live using LectureMaker's camera crew
- Distributed using LectureMaker's video patform
- Navigation links in video improve the user experience

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Introduction to Math Blogging

Introduction to Math Blogging

Example of a software installation "how to" video...

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Add a LectureMaker Video Producer to Your Marketing Team

There are four types of video that LectureMaker develops for its business and non-profit clients. Each video type corresponds to a segment of the marketing funnel for lead development. Additionally, some video types correspond to segments of the community marketing megaphone for word-of-mouth influence building or grass roots advocacy – the marketing funnel in reverse.

* Marketing Funnel / Community Megaphone

Video that generates brand, product, or service awareness:

  • brand impressions.
  • Introduce a global audience to your company, campaign, institution, or foundation.
  • Bold, funny, eye-catching, emotional, and short (30 seconds on youtube for example).

Video that lowers the barrier to sales through value, opportunity, and familiarity:

  • Pre-sales or canvasing or call to action.
  • Information packed, validation and testimonial, demonstration, see it in action (a few minutes on your site).

Video that closes a sale or converts viewer to customer:

  • Sales or donations.
  • Promo, direct sales infomercial (30 minutes on LectureMaker.com site).

Loyalty video for customer or employee retention:

  • Training, what’s next, product review, and thank-you events.
  • Educational in nature, blog makes a good framework, (30 minutes to more than an hour, on LectureMaker site).
Create powerful messages with video.
You could go out and buy a handycam. But LectureMaker has the Internet video technology, speech presentation and film planning services, expertise in many of the technologies used in Silicon Valley, and a fully-staffed video studio to meet your professional business video and photography needs.

“Contact me to schedule a one hour appointment to learn how LectureMaker can become a powerful extension to your corporate, sales, marketing, social networking, and engineering communication strategies.” – Ron Fredericks, Co-founder LectureMaker LLC

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Contact LectureMaker

Contact Ron Fredericks at LectureMaker to learn how to use LectureMaker’s studio to create your next business or educational video – Introductory classes and in-studio demos are available now.

Request a quote from LectureMaker to use professional video in LectureMaker’s studio or record a live event.

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Driving Reuse by Perception Software

About this webinar

There are many benefits of parts reuse in the supply chain such as shortened development cycles and getting leverage with vendors because of increased volumes. One of the big hindrances to enabling reuse is getting the right people the right data at the right time and Cisco’s Greg Twiss (Director of Engineering Supply Chain and top 10% of patent holders) realized this big gap and architected Intelligent Search into the culture of Cisco for discovering parts/BoM related information. Now they are realizing benefits of over $1.5M/year in savings and significantly reducing the frustration of Product Operations team members (Engineers, Manufacturing, Supply Chain) in getting Part/BoM related information that they need. In this webinar Greg Twiss highlights the need and benefits of the implementation of Intelligent Search using Perception Software’s Encompass product. For more information: Perception Software

Driving Reuse

 

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Video Topics and Navigation List

Description of topicsHot links into the video
CEO Darryl Worsham introduces agenda
Greg Twiss, Director of Engineering and Supply Chain introduction
Greg Twiss introduces need for purpose built search for design reuse at Cisco
Greg Twiss (GT): Why Reuse
Greg Twiss: Why don’t more people Reuse
Greg Twiss: Why it was important to change process at Cisco?
Greg Twiss: Why was Intelligent Search important to Cisco?
Greg Twiss’s design spec: make all part data accessible and fulfill search requests in under 2 seconds
Greg Twiss: Immediate search vs Deeper Search
Greg Twiss’s 6 operating principles in the development of Intelligent Search
Greg Twiss contact info
CEO: Encompass Overview - what you are about to see
Mark Hepburn demonstration of Encompass Intelligent Search
Question: How long did it take to get to first 100 users at Cisco?
Question: How did Cisco motivate usage for Intelligent Search?
Question: Can Encompass find alternate parts not in internal data source?
Question: Can the application be run in the cloud?
Question: What data sources were the most important initially?
Question: How many data sources can Encompass connect to without impact on performance?
Question: What are the issues when multiple data sources have the same data?
Question: What are some of the lessons learned in Encompass installations?
Question: What were the advantages for Cisco in working with Intelligent Search vs doing it the old way?
Question: What are the differences between Intelligent Search vs. Google Search Appliance?

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Video Animation Project for Motorola Engineering Team



The problem: How to quickly explain the value proposition for an engineering project to global decision makers.

The process: I worked with the director of product management in Motorola’s cloud services team to document a typical use case that would exemplify the project’s value proposition. In many cases the best way to sell a project internally to decision makers is the same process that is commonly used by expert sales folks: tell a story.

So here is the story we came up with, an animation I developed using Adobe After Effects, Photoshop, and Illustrator:

Find My Device

 

Photo Gallery

 

Special thanks: I want to thank a few folks who helped to make this video a success…

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