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June 29, 2009

Protected: Influencer50 Video Review

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May 19, 2009

Nick Hayes: Marketing Is Broken, Influencers Can Fix It

Ron Fredericks writes: Companies such as IBM, Microsoft, Oracle, and SAP have demonstrated the fantastic value derived from their influencer ecosystems. Nick Hayes in a lecture at the San Francisco Commonwealth Club shows attendees just how they too can identify and leverage significant value from the diverse individuals who influence decision-makers in their ecosystems.


I took the snapshot, shown below, during the Commonwealth Club event itself. It’s an extreme wide-angle shot taken with lots of extra megapixels. Nick Hayes and Kevin O’Malley are addressing the audience during the final round of Q & A . Barbara French managed to completely fill the event to standing-room-only capacity. LectureMaker’s portable video broadcast station can also be seen in action near the bottom of the photo as well. You can zoom in and navigate around this photo by clicking and dragging with your mouse. [Note: the photo repaints itself into sharp focus in a few seconds after each change in perspective.]

Nick Hayes Presents - the Snapshot

Stay tuned for the video to be posted within this same blog post in a week or two. If you are interested in the video or attended the event itself, feel free to post a comment to this blog post.

San Francisco Commonwealth Club - Event
Wednesday May 20′th starting at 5:30pm
Nick Hayes Lecture

Nick Hayes - Event Speaker
A marketing pioneer, international business strategist, author and speaker. His expertise and vision in influencer strategies has landed Hayes as an advisor to the Fortune 500. He is founder and president of Influencer50, an influencer identification and engagement management company based in San Francisco. He is the author of Influencer Marketing: Who Really Influences Your Customers?

Not sure how to get to this meeting? Then maybe you will find this little movie helpful:
Driving to the Commonwealth Club

Barbara French - Event Organizer
An expert on influencer relations, including identifying top influencers and engaging with them by building mutually beneficial relationships, creating influencer programs and transitioning from internally driven to influencer-led marketing. Barbara is the president & managing editor at Tekrati Inc and senior consultant at Influencer50.

Kevin O’Malley - Event Host
With an international background in cross-cultural communications and linguistics, Kevin O’Malley applies unique training and coaching skills and partnership building to the world of corporate speaking and events. Kevin is one of the principles at
TechTalk / Studio

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May 18, 2009

Video Rig

Filed under: Community — Tags: , , — admin @ 10:19 am

Ron Fredericks writes: LectureMaker set up a special video rig to film a ride from Silicon Valley to San Francisco. The camera was mounted into a car with a small tripod secured with gaffer tape. The lens was outfitted with a circular polarizer to eliminate glare from the in-car navigation unit. The photo below includes a Zoomify web navigator plug-in and a wordpress plug-in to make blog posting easy called YD Zoomify.

Driving to the Commonwealth Club - the Setup

Using the video camera setup described above, I recorded my trip up to the San Francisco Commonwealth Club. Watch the video to see visual landmarks along the way. Listen to the video to learn what others feel is the best parking strategies when driving to the Commonwealth Club. Finally, watch the video to see how to get to the Gold Room inside the Commonwealth Club building itself.

Driving to the Commonwealth Club - the Video

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March 28, 2009

Bay Area Toastmasters Speech Contest

Filed under: Blogs, Community — Tags: , , , — admin @ 2:10 am

Ron Fredericks writes: I am the videographer for the C2 and C5 Toastmasters interational Speech contest International and Table Topics (impromptu) speech content for Sunnyvale, Mountain View, and Palo Alto.

Event Location Cubberley Center in Palo Alto

Lecture Maker

The Lecture Maker

Please signup by posting a comment to this article indicating your intest in the video when it is ready.

Toastmasters International official web site: Bay Area Club Events

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February 25, 2009

Bay Area R User Group 2009 Kickoff Video

Ron Fredericks writes: In February I attended the Bay Area R User Group meeting recently held at Predictive Analytics World 2009. Michael E. Driscoll, one of the two kickoff meeting co-chairs, was gracious enough to let LectureMaker capture the video for the event as a technical marketing “lighthouse” project.

Today I am happy to present this video to my readers.

If you manage the marketing, feature roll-out, or web site design, for a social network or professional ecosystem, then you need the techniques presented in this video.

Watch this video to learn about:

  1. The open-source analytics programming language called R
  2. How Google and Facebook approach analytics to predict their web user community’s behavior
  3. Where to download R and get enterprise level support
  4. How the meeting co-chairs use R

The R and Science of Predictive Analytics: Four Case Studies in R - the Video

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Email this video Link to this video LectureMaker Video Player product and support page

Panel of four recognized R users from industry:

  • Bo Cowgill, Google
  • Itamar Rosenn, Facebook
  • David Smith, Revolution Computing
  • Jim Porzak, The Generations Network

Moderator and co-chair of Bay Area R User Group:

  • Michael E. Driscoll, Dataspora LLC

(more…)

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November 21, 2008

Use Screencasting In Your Next Lecture

Filed under: Community, Lecture Secrets — Tags: , , , , — admin @ 5:29 pm

Ron Fredericks writes: Screencasting is an easy way to document your activities on a computer. Its a digital recording of computer screen output, opten containing audio narration.

During a recent poll, I found very few  people were aware of  screencasting . Watch my online lecture on the subject to learn how to:

  • Express your ideas as a screencast on the web,
  • Embed them within documentation instead of screenshots mixed with tedious explanations, or
  • Use them as visual aids to enhance your next public lecture, as I have done here.

(more…)

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March 30, 2008

How to Display Math Symbols in WordPress

Filed under: Blogs, Lecture Secrets — Tags: , , , , , , — admin @ 2:52 pm

Ron Fredericks writes: Have you ever wanted to include math equations in your blog posts or lecture materials?  Here is an easy and slick way to get the job done.  Use Embedded Components new WordPress plugin called WordPress Math Publisher, or wpmathpub, for short. 

As an example, when I embedded the wpmathpub [pmath size=xx] tag into my blog post — like this:

Code (mathtext)
  1. [pmath size=16](a^2+b^2)=a^2+2*a*b+b^2[/pmath]
  2.  
  3. Where:
  4. [pmath size=12]~a[/pmath] is defined as a
  5. [pmath size=12]~b[/pmath] is defined as b

I get the following mathematical equation displayed in my blog post:

(a^2+b^2)=a^2+2*a*b+b^2

where:
~a is defined as a
~b is defined as b

 You can learn more from the plugin’s wiki-like documentation on wordpress.org site itself from here:

http://wordpress.org/extend/plugins/wpmathpub/

You can post questions or comments on this plugin from here:

http://www.embeddedcomponents.com/blogs/2008/03/wpmathpubsupport/

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March 16, 2008

Lectue Secrets

Filed under: Blogs, Lecture Secrets — Tags: , — admin @ 1:15 am

A new blog dedicated to delivering high quality lectures.

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March 15, 2008

LectureMaker.com Gets a Face Lift

Filed under: Community — Tags: , — admin @ 9:50 pm

We choose Wordpress as our content management platform for LectureMaker’s new web site.

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