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The problem: How to quickly explain the value proposition for an engineering project to global decision makers.
The process: I worked with the director of product management in Motorola’s cloud services team to document a typical use case that would exemplify the project’s value proposition. In many cases the best way to sell a project internally to decision makers is the same process that is commonly used by expert sales folks: tell a story.
So here is the story we came up with, an animation I developed using Adobe After Effects, Photoshop, and Illustrator:
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Special thanks: I want to thank a few folks who helped to make this video a success…
- Jeri Ann May, Director of Product Management, Motorola Cloud Services
- Sean Murphy and Theresa Shafer, Business Development and Strategy for Software Startups, SKMurphy
Great video the stick figure animation look nice and the concept of the video is intresting.
Really impressive concept—this shows how powerful animation can be in simplifying complex engineering ideas. Turning technical projects into visual stories makes communication so much clearer and more impactful. A great example of how creativity and engineering can work together beautifully!