ETMOOC – first post

Ron Fredericks writes: I will be participating in #etmooc – a conversational MOOC (massive open online course) focused on educational technology and media. This will be the first of many posts on the subject during my participation over the next few months.

I created LectureMaker’s video studio and new media technology platform for video publishing to help business and education communities communicate through video more effectively. I offer real-time video recording with streaming, post production when needed, and a cross-domain video platform with client/server technology. The concept is to take cable news broadcasting equipment and reuse it for live education from virtual classrooms with all the integrated services commonly used in a news broadcast: presenters (aka teachers), remote feeds (research centers), video in video windows (whiteboards and pre-recorded video clips), titles, interviews, panel discussions, etc….

LectureMaker’s Video Studio and Media Lab

I have a large investment in equipment and a steady following in the business community.

Simon Gerzina from BrightTALK uses LectureMaker for its live streaming project

My goal in attending #etmooc is to learn more about integrating these technologies into a workflow useful to the educational community.

I have been directly involved in MOOC’s since September of this year. I have explored several of the xMOOC offerings and launched a linkedin group called MOOC. My activity with MOOCs is documented on this page:

Learn more from the cMOOC’s website:

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Merry Christmas and Happy New Year from LectureMaker Studio

Ron Fredericks writes: My wife, son, and I thought it would be fun to share our family video produced here in LectureMaker’s studio. As co-founders, we wish you all a great holiday season and great New Year.

The Photo

Merry Christmas and Happy New Year from the Co-founders of LectureMaker video studio

The video was produced by taking a field trip to Christmas in the Park where we took a background photo. Then, film our short presentation using our green screen with that same photo in the background. This is an example of a quick presentation that can be easily produced in LectureMaker’s video studio using high quality photography, teleprompter, HD video, and green screen.

The Video

Merry Christmas and Happy New Year to all.

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Infuencers to Brand Advocates

Ron Fredericks writes: LectureMaker was on scene March 17, 2011, as the video streaming provider for this episode of “Think Influence” held at San Francisco’s BrightTALK office.

Simon Gerzina was the producer for the event. He gave me and my camera crew a fantastic learning experience, as we supported him during the event. It is rare to be able to learn “hands-on” from a famous video producer, photographer, and communications leader. Thank you again, Simon.

The event was moderated by Barbara French as part of her exciting perspective in influencer brand advocacy.

Barbara French
Sr. Director, Analyst Relations
Juniper Networks (Moderator)

The event’s expert panel came to life with Barbara’s skilled leadership to key insights into building a brand leveraging influencers across a wide community.

Don Bulmer, VP Global Communicaitons, SAP
Guy Kawasaki, Co-founder, Alltop
Mike Fauscette, GVP, Software Business Solutions, IDC


A Local Event Gone Global

LectureMaker’s portable broadcast system was at the heart of the event. Our live Internet streaming hardware integrated with our high-def video cameras, skilled operators, audio, titling, and source switching were key elements in making the broadcast come to life with such clarity. BrightTALK used a team of tweeters in the production booth to feed the host with hashtag comments, from a global audience of remote tweeters who were watching our live video feed. The host was able to “heard” the global tweeters through our camera’s live stream by sharing the correct hashtags and reading the aggregated text supplied from the team off stage at the event. The global ausience was able to participate, not just watch the lecture. The local audience enjoyed the intelligent feedback from tweeters off-site and around the globe. This was a very effective way to bring a global audience to a local event. Contact LectureMaker to take your next local event to a global or remote live audience, or to record and publish the event online as a high-def video after the event.

Thanks go out to LectureMaker’s camera crew on this project:


These images show how LectureMaker’s high quality portable broadcasting equipment works in the field.

Simon Gerzina from BrightTALK used LectureMaker LLC for video streaming technology and camera crew


Multi-camera Operators During Live Streaming


Host Using Audience and Twitter Feed During Q/A

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